ChloeRocks is the main person in BABV. You can see her in the Chloe Show. She can help with things such as tours. She will send you mail and will help with any thing you ask of her. It is her for her to come to Build-A-Bear-Ville and give out prizes. When you are choosing a den to go in you may see a pic of Chloe's head and that will tell you she is in that den.